British department store giant John Lewis is set to expand its online shop into more countries that are popular with British expatriates.
The store has officially announced plans to allow countries that have large populations of expats access to its online shop.
The expansion is part of a £233 million pound initiative that will create new stores, systems and increased online presence, and that will see John Lewis deliver to at least 27 new countries, including Singapore and Australia.
Managing director of John Lewis, Andy Street said: “This is about us being confident there will be real demand from the expat market.”
John Lewis has a rich history as one the United Kingdom’s most respected and well known retailers. Their consumer positive motto- ‘never knowingly undersold’ will extend to their online store so overseas customers will know they are getting the best prices.
Despite not being the cards for the immediate future, John Lewis also hopes to open more stores throughout the globe to accompany the recent store that was opened in Bahrain, “We are seeing some early signs that property developers are willing to invest in new projects and developments and we expect further progress this year on our store expansion pipeline,” said Charlie Mayfield, the chairman of John Lewis.